Case overview
Variety Cruises is a family-owned boutique cruise line that’s been around for three generations. They’re known for their small ships, with a fleet of 8 vessels, each certified to carry about 50 guests. Starting with Greek adventures, they’ve now expanded globally, offering immersive journeys.
The Brief
Vivestia initiated the project by presenting the concept and benefits of creating a Virtual Reality Tour using Matterport technology to the Variety Cruises Management Team. The purpose was to enhance their online presence, provide an immersive experience for potential customers, and showcase their fleet of luxury cruise ships. Pitch line: “Have you seen a cabin yet of a luxury yacht?
Pain points:
- Large Variety of Cabins
- Large Facilities
- Multiple Amenities
- New Branding
- Need to Increase Brand Innovation
- Increase Information Exchange with Travel Agents
Our Approach
Vivestia deployed a team of experts to conduct comprehensive 3D scanning and capture high-resolution imagery of Variety Cruises’ ships. Using Matterport technology, they meticulously scanned and documented every area, ensuring accurate representation of the vessels’ interior and exterior spaces. Additional content, such as descriptions and multimedia assets, were also created to enrich the Virtual Reality Tour.
Once the scanning process was completed, Vivestia dedicated time to edit and enhance the captured data. They refined the 3D models, adjusted lighting and colors, and integrated the additional content to create a seamless and visually appealing Virtual Reality Tour. The editing phase focused on ensuring a smooth and immersive experience for users.
The Results
The deliverable of the project was the creation of 8 Virtual Tours, encompassing all of Variety Cruises’ vessels. Vivestia successfully captured immersive 3D scans and imagery of each vessel, dedicating 2 days of shooting per vessel. The meticulous process ensured that every area, from cabins to onboard facilities, was meticulously documented in English. The result was a collection of visually stunning and interactive Virtual Tours that allowed viewers to explore and experience the luxurious offerings of Variety Cruises’ fleet from the comfort of their own devices.
