Case overview
In this case study, we present the Virtual Reality transformation of three premium real estate listings located in high-demand areas of Athens. These spacious, two-level houses were created by Vivestia, ensuring high-definition virtual walkthroughs tailored for prospective buyers and investors. The goal: to bring these empty, unfurnished properties to life and enhance the digital presence of the listings through immersive, photorealistic VR experiences.
The Brief
Real estate agencies in Athens entrusted Vivestia with creating Virtual Reality showcases for three newly listed, high-value residential properties. The main objectives were:
To increase engagement and visibility of the listings through cutting-edge 3D Virtual Tours.
To allow international buyers to explore the properties remotely.
To overcome the challenges of presenting empty interiors by highlighting layout, scale, and flow in an immersive environment.
Each of the properties featured:
Two floors with multiple rooms and auxiliary spaces.
Unfurnished interiors, making it critical to emphasize spatial understanding and natural lighting.
Strategic locations in central or upscale neighborhoods of Athens.
Our Approach
We designed a complete VR capture strategy, optimized for real estate sales, and tailored to each property’s architecture and layout. The process included:
Pre-Shoot Property Analysis: We mapped out the most efficient capture points to ensure seamless walkthroughs from floor to floor and room to room, despite the lack of furnishings.
Technology Utilized:
Matterport Pro2: Ideal for interior precision and color-accurate imaging.
Matterport Pro3: Used for exterior entries and staircases, offering LiDAR-enhanced detail and depth, crucial for larger-scale environments.
VR Model Creation: Each tour was constructed to highlight structural features, volume, and navigation ease—essential when furnishings are absent. Labels and tags were incorporated to provide viewers with contextual cues (e.g., “future master bedroom”, “ideal home office space”).
Integration with Real Estate Platforms: We delivered fully hosted 3D tours, ready for embedding on listing pages, property microsites, and social campaigns. Realtors received branded and unbranded versions for different marketing channels.
The Results
The introduction of Virtual Reality Tours had an immediate and noticeable effect on the performance of the listings. Prospective buyers spent significantly more time exploring the properties, drawn in by the immersive and intuitive experience. Inquiries increased quickly after launch, with both local and international clients expressing strong interest—even before scheduling a physical visit.
Real estate agents observed that virtual viewers arrived more informed, resulting in smoother and more productive conversations. This led to faster lead qualification and higher-quality buyer engagement. The properties were also successfully featured in digital ad campaigns, where the interactive 3D tours captured attention and encouraged deeper interaction.
Ultimately, these VR tours became essential marketing assets—transforming empty, unfurnished spaces into compelling, high-impact presentations. The success of these showcases has set a new standard for how premium real estate listings are presented in today’s competitive market.
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